Privacy Policy

This Privacy Policy sets out how Pride Forklifts (“Pride Forklifts”, “we”, “us” or “our”) collects, holds, uses, discloses and manages your personal information.

If, while using the Pride Forklifts website or our services, you provide personal information to a third-party website or service, that third party’s privacy policy will apply to its handling of your information.

By accessing our website, submitting an enquiry or otherwise engaging with Pride Forklifts, you acknowledge that your personal information may be collected, used and disclosed as described in this Privacy Policy.

How does Pride Forklifts protect my privacy?

Pride Forklifts respects the importance of your privacy and is committed to handling personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

We take reasonable steps to ensure that personal information is handled securely, transparently and only for legitimate business purposes.

What personal information does Pride Forklifts collect?

The personal information we collect will depend on your dealings with us and may include:

  • your name, job title and company name;
  • your email address, telephone number, postal address and other contact details;
  • business information, including your ABN and the nature of your operations;
  • details about the equipment, products or services you are interested in;
  • information about your equipment requirements, such as load capacity, lift height, operating environment, usage requirements and preferred power source;
  • information provided when requesting a quote, making an enquiry or arranging a product demonstration;
  • information relating to purchases, warranties, servicing, repairs, parts, finance or equipment delivery;
  • billing, payment and transaction information;
  • records and content of communications between you and Pride Forklifts;
  • marketing and communication preferences;
  • information provided when entering a promotion, completing a survey or providing feedback;
  • information about how you access and use our website, including your IP address, browser type, device information and website activity;
  • information contained in job applications if you apply for employment with us; and
  • any other personal information you choose to provide.

Documents provided in hard copy may be scanned and stored electronically.

We do not generally seek to collect sensitive information, such as information about your health, racial or ethnic origin, political opinions, religious beliefs or criminal record. We may collect sensitive information where it is reasonably necessary for our activities and you have provided your consent, or where collection is otherwise permitted or required by law.

How does Pride Forklifts collect personal information?

Pride Forklifts may collect personal information:

  • directly from you when you contact us in person, by telephone, by email or through our website;
  • when you submit an enquiry or request a quote;
  • when you purchase, hire, finance, service or enquire about equipment;
  • when you subscribe to marketing communications or updates;
  • when you participate in a survey, promotion or competition;
  • when you communicate with us through social media;
  • when you apply for employment with us;
  • through cookies and similar technologies used on our website;
  • from related businesses, manufacturers, suppliers, dealers and service partners;
  • from finance providers, insurers or professional advisers;
  • from contractors and third-party service providers that assist us in operating our business;
  • from publicly available sources; and
  • from another person or organisation where you have consented to the disclosure or where it is otherwise permitted by law.

Where practical, we will collect personal information directly from you.

How does Pride Forklifts use my personal information?

We may use your personal information for the purpose for which it was collected, for related purposes you would reasonably expect, for purposes you have consented to, or as otherwise permitted by law.

These purposes may include:

  • responding to enquiries and quote requests;
  • recommending equipment or services suited to your business requirements;
  • arranging product demonstrations, inspections, deliveries or collections;
  • processing orders, payments and other transactions;
  • providing equipment sales, hire, servicing, repair, warranty and parts support;
  • assisting with finance or insurance enquiries;
  • maintaining customer, supplier and business records;
  • administering our contractual relationships;
  • communicating with you about products, services, promotions and special offers;
  • personalising and improving your experience on our website;
  • analysing website traffic, customer activity and marketing performance;
  • conducting customer research, surveys and service reviews;
  • improving our products, services, website and business processes;
  • managing complaints and resolving disputes;
  • training staff and conducting quality assurance;
  • protecting our systems and detecting fraudulent or unlawful activity;
  • assessing employment applications; and
  • complying with our legal and regulatory obligations.

Direct marketing

Pride Forklifts may use your contact details to provide information about products, services, promotions or offers that may be relevant to you.

Where required, we will obtain your consent before sending direct marketing communications. You can opt out at any time by:

  • using the unsubscribe facility included in the communication;
  • contacting us using the details at the end of this Privacy Policy; or
  • asking a member of our team to update your communication preferences.

We will process opt-out requests within a reasonable period.

How is my personal information shared?

Pride Forklifts may disclose personal information to:

  • our employees and authorised representatives;
  • related businesses, where necessary to respond to your enquiry or provide the requested products or services;
  • equipment manufacturers, distributors and suppliers;
  • delivery, transport and logistics providers;
  • service technicians, contractors and other operational partners;
  • finance providers, insurers and payment-processing providers;
  • information technology, website-hosting and data-storage providers;
  • marketing, advertising, analytics and market-research providers;
  • professional advisers, including accountants, lawyers and auditors;
  • organisations involved in a proposed or completed sale, transfer or restructure of our business or assets;
  • government agencies, courts, regulators, law-enforcement bodies or other parties where required or authorised by law; and
  • any other person or organisation to whom you ask or authorise us to disclose your information.

When we provide information to a third party at your request—for example, to obtain a finance quote—that third party will handle your information in accordance with its own privacy policy.

We do not sell your personal information.

How do I keep my personal information up to date?

Pride Forklifts takes reasonable steps to ensure that the personal information it holds is accurate, complete and up to date.

Please contact us if your details change or if you believe that the information we hold about you is inaccurate. We may take reasonable steps to verify requested changes.

We may securely destroy or de-identify personal information when it is no longer required for a legal or legitimate business purpose.

How can I access or correct my personal information?

You may request access to the personal information Pride Forklifts holds about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, please contact us using the details below and provide enough information for us to identify you and locate the relevant records. We may need to verify your identity before releasing or changing any information.

We will respond within a reasonable period. We generally do not charge for making an access request, although we may charge a reasonable fee for the administrative cost of providing access where permitted by law. We will inform you of any proposed fee in advance.

In some circumstances, we may be permitted to refuse access or correction. If this occurs, we will generally provide written reasons, unless it would be unreasonable or unlawful to do so.

How is my personal information protected?

Pride Forklifts takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Personal information may be stored in hard-copy documents or electronically within our systems or those of our service providers. Our security measures may include access controls, password protection, system monitoring, secure storage and staff procedures.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee the absolute security of information transmitted over the internet.

Is my personal information disclosed outside Australia?

Some of the third-party technology, hosting, data-storage, analytics, marketing or other service providers used by Pride Forklifts may operate or store information outside Australia.

Where personal information is disclosed overseas, we will take reasonable steps to ensure it is handled in accordance with applicable Australian privacy requirements.

The countries in which overseas recipients may be located can vary depending on the service providers used by Pride Forklifts. You may contact us if you would like further information about overseas disclosures relevant to your personal information.

Can I deal with Pride Forklifts anonymously?

Where practical, you may interact with Pride Forklifts anonymously or using a pseudonym.

However, we may need to know your identity to provide a quote, process an order, deliver equipment, provide warranty or servicing support, respond properly to your enquiry, or comply with legal requirements.

What happens if I do not provide my personal information?

You are not required to provide personal information to us. However, if you choose not to provide information that we reasonably require, we may be unable to respond to your enquiry or provide the requested products, quotes or services.

How does Pride Forklifts record website activity?

When you visit the Pride Forklifts website, we or our service providers may collect information including:

  • your IP address;
  • the date and time of your visit;
  • the website or source that referred you to us;
  • your browser, operating system and device type;
  • your approximate location;
  • the pages, products and content you view;
  • files you access or download;
  • links or buttons you select; and
  • enquiries or other actions completed through the website.

We may combine this information with other information we hold to understand how our website is used, improve our services, measure advertising performance and present more relevant marketing.

Cookies and similar technologies

Pride Forklifts and its service providers may use cookies, pixels, tags and similar technologies.

A cookie is a small data file placed on your device when you visit a website. Cookies may be temporary session cookies or remain on your device for a specified period.

We may use these technologies to:

  • enable the website to function properly;
  • remember your preferences;
  • maintain website security;
  • understand how visitors use the website;
  • measure enquiries and advertising performance;
  • improve website content and functionality; and
  • provide or measure relevant advertising.

Third-party advertising and analytics providers may also use cookies or similar technologies in accordance with their own privacy policies.

You can adjust your browser settings to block or delete cookies. Disabling cookies may affect the operation of certain website features.

Third-party websites

Our website may contain links to websites operated by manufacturers, finance providers, social-media platforms or other third parties.

Pride Forklifts is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the applicable privacy policy before providing personal information to a third party.

How can I make a privacy complaint?

If you have a question, concern or complaint about how Pride Forklifts has handled your personal information, please contact us:

Pride Forklifts
Address: 3/58 Stennett Road, Ingleburn NSW 2565
Phone: 1300 138 620
Email: sales@prideforklifts.com.au

Please include sufficient information for us to understand and investigate your concern. We will acknowledge and investigate privacy complaints and aim to respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

Does this Privacy Policy change?

We may update this Privacy Policy occasionally to reflect changes to our business, website, service providers or legal obligations.

The current version will be published on our website and will take effect from the date shown below.